Your choices can protect the planet they'll inherit.
Eco Choice Aotearoa is the country’s official ecolabel.
For more than 30 years, Eco Choice Aotearoa has taken the hard work out of identifying products and services better for the planet, and safe for you and your family.
Our ecolabel is only awarded to businesses that prioritise environmental and social responsibility.
Applicants must pass our strict, science-backed criteria and onsite audits and show evidence of continuous improvement.
Eco Choice Aotearoa empowers you to shop or procure goods and services with confidence, and the knowledge your choices are making a positive impact.
We're committed to a future worth passing on.
Eco Choice Aotearoa identifies products and services genuinely environmentally preferable, safe for you and your family, and fit for purpose. Our ecolabel makes it easier to buy better.
Buy better
Search for products and services which have been certified by Eco Choice Aotearoa.
Get certified
Getting certified with Eco Choice Aotearoa will position your organisation as a genuine market-leader, committed to sustainability and transparency.
Our services
We’re here to help you better understand and reduce your organisation’s environmental impact.
Sustainable procurement
Learn how to harness your buying power for the benefit of people and planet, and help your organisation achieve its ESG commitments.
Businesses we work with
Discover Kiwi businesses leading the way toward a low-emissions, circular economy.
Latest News
Will & Able has always been committed to creating environmentally preferable cleaning products, grounded firmly in the concept of a circular economy. In just three...
30 years ago, Chemical Solutions were founded on a bit of a radical notion: that a company can be successful in a marketplace by developing...
It’s thought the first New Years’ resolutions originated around 4,000 years ago with the ancient Babylonians making promises to repay their debts and return borrowed...
A lot of things that have surprised me at COP28. The weird little electric train that looks like it belongs at Rainbow’s End, transporting suited...
There hasn’t been a lot to celebrate at COP28 over the past 24 hours. To keep global warming to 1.5 degrees Celsius, the countries that...
The country’s official ecolabel is calling on Consumer NZ to modernise its approach to product testing, and provide much-needed context when comparing environmentally-preferable products with...
Manaaki whenua, manaaki tangata, haere whakamua.
Care for the land, care for people, go forward.
Our Network
We proudly collaborate with New Zealand organisations that share our vision for creating meaningful change. If you’d like to join our growing community, get in touch and let’s work together.
Impact Stories
Discover the real-world impact of our ecolabel through stories from corporations to family-run businesses.
The Eco Choice label is well-recognised and gives us immediate environmental credibility. It has a strong link to our core values around caring for people, while caring for the environment.
Will & Able is a social enterprise eco cleaning initiative focused on helping people with disabilities find meaningful work. Eco Choice guided Will & Able to go further to minimise their environmental impact by optimising their packaging and refining their end-to-end production process. The result was a unique returns and refill programme, which sets them apart in the marketplace.
